Nov
Coffee Basics 101 - Coffee Roasts: What’s in a Name?
The assigning of names to coffee roasts can seem a bit illogical if not confusing at times, but when coffee roast names first began to emerge within the coffee industry, their application was based, to a small degree, on fact. For example, both the French and Italians had (and still have) a tendency to roast their coffee very dark, thus the emergence of the French and Italian Roasts. But, in today’s marketplace, standard coffee roast names (if you can call them standard) seem to be giving way to individual roasters offering catchy, private label, brand names that don’t really communicate to the consumer what the actual roast style is. And to throw more confusion into the mix, often times the roast style names vary by geographic region. An American roast in one region of the U.S. may not be of the same degree of roast as in another region, or the same degree of roast in one region may have a totally different name in another region. Are we confused yet?
